October 2-6, 2023

Paint, Profits and Presents: Holiday Art Sales Intensive Workshop

with Amanda Evanston

Are you looking to maximize art sales before the holidays? You're in the right place!

Register now to secure your spot in my brand new online intensive workshop!
October 2-6, 2023
Don't wait - registration ends September 30! And as a bonus, everyone who signs up gets immediate access to my Three Rules for Photographing Art class. Click the button below to sign up today!
Enrollment is Closed for this Workshop

Do any of these statements sound familiar?

This is the year for me to turn my art hobby into a viable source of income. 

I'm thinking about renting a booth at a seasonal market or art fair.

I tried selling around the holidays in the past but couldn't find my collectors.

Like a lot of professional artists, I earn more than 50% of my annual art sales income in a 60 day period around the holidays. There is no better time of year to concentrate effort and increase outcomes!

 If you are an artist who is ready to make this your best year-end for sales yet, and are looking for guidance to get started, you're in the right place. I'll share everything I know plus we can learn from each other along the way!

By enrolling in my Holiday Art Sales Intensive Workshop, you will get...

There's so much packed into this one-week online workshop. And, you'll have access to the private Facebook group, where all classes are recorded, until January 1, 2024!

A Jam-Packed Week with Five Live Classes

Geared towards turning art making into year-end profits 

Each weekday when the workshop is underway, I will teach a new live class in a private Facebook group starting at noon ET. Each class will cover something new and leave you ready to maximize your year-end art sales! Here's the breakdown of class topics.

  • Monday, October 2: Essentials

    • Why selling art is easiest in Q4
    • When to sell (and when *not* to sell)
    • Sales platforms 101 - online and in person
    • Price formula. Price formula. Price formula.
  • Tuesday, October 3: Secret Weapons – Themes

    • Choosing themes and collections
    • Why selling small goods in November can mean big sales in May
    • Five ways to secure collectors that only work in December
  • Wednesday, October 4: Nuts and Bolts

    • Pricing and predicting quantities
    • Holiday collection launch countdown
    • Five key photos every product listing needs
    • Presentation ideas for making art giftable
  • Thursday, October 5: Sharing is Hard (But Pays Well)

    • How to share your art on social media without being salesy or overly self-promotional
    • 30-day promotional  plan
    • 50 prompts for social media content
  • Friday, October 6: Extras

    • Working in multiples
    • Bulk manufacturing - getting your art printed on cards and more
    • Gift commissions
    • Three things I wish I knew before I started
    • Tying it all together

What if I can't attend the live chats at noon ET?
No worries, everything will be recorded and available for the month of October. 

 

Five Zoom Chats

To discuss that day's class and learn from one another.

Want to chat face-to-face with me and fellow artists in this course? We'll meet daily at 9 p.m. ET on Zoom from Monday, October 2 - Friday, October 6. During each Zoom chat, we'll talk about that day's class, answer questions and share best practices and lesson learned. Zoom chats will be recorded and posted in the Facebook group for those that can't make it!

 

A Facebook Community

With likeminded artists looking to make this their best for year-end sales yet

A few days before the workshop begins, you'll get a link to join a private Facebook community - this is where I'll teach the live classes each day, answer your questions and also where we can share tips and things we've learned with one another. To get you through your year-end sales, this group will remain available to you as a resource until January 1, 2024!

What if I don't have a Facebook account?
I suggest you make a temporary account and delete it at the end of October. It does not make sense to sign up for this workshop without the ability to watch, comment, ask questions, and exchange ideas via the Facebook group. 

Is this holiday art sales intensive workshop right for me?

This workshop is for people who:

  • Have an existing body of original artwork and are open to turning out consistent volumes of work on a regular basis (read: you don't need months to finish a single piece).
  • Can see yourself selling art.
  • Are comfortable (or willing to learn to become comfortable) with sharing your work in photos and on social media.
  • Understand that selling your art means some aspects will feel like a job.
  • Are open to trying new tactics to increase sales.

This workshop is not for people who:

  • Turn out a low volume of work.
  • Find your lowest-price pieces are multiple thousands of dollars (numbers are flexible but if the term "affordable art" is not appealing to you, this is not your party).
  • Looking to only rely on third party representation such as galleries, art shows, or agents.
  • Are looking to learn how to make art. (If so, I have some great self-paced e-courses and an online painting membership that may be right for you!)
  • Feel unwilling to share work online or have an online presence.
  • Just want legal or tax advice for your business.

There are a lots of different kinds of art and lots of ways to sell it. This workshop is not for everyone. But if the details above sound right for you...let's go!

Enrollment is Closed for this Workshop

Frequently Asked Questions

My Story

I’m Amanda:

Painter, maker, teacher. My earliest memory is of finger painting in the bathtub with a bowl of leftover chocolate pudding. I haven't stopped painting since! When I paint, I can feel my cells shift. This is what I am meant to do. Painting is not only my gift and my livelihood, it is my privilege, and one that I wish to share with as many people as possible. - This means you! I believe people live better lives in the presence of original art and it’s my job to keep up the supply chain. After years of selling and teaching, I have come to the indisputable conclusion that people who make art on a regular basis are always the happiest people around. Always. Even better - turning your art-making into a business. I’m so glad you are here!